Webinar - ROI of CM

The ROI of change management is one of the most often asked questions we hear. The model presented in the webinar looks at three realities of any project that define or constrain the value the project will return:

- Speed of adoption
- Ultimate utilization
- Proficiency

To even get to the discussion, people must make the connection between the project they are implementing, the specific changes to how work is done and the people whose day-to-day activities will be different (this happens to be the focus of a recent tutorial available at http://www.change-management.com/tutorial-connecting-cm-business-results.htm).

The connecting of ADKAR to the three factors is very important. This goes back to the idea that the measure the effectiveness of change management, we must first understand the goal of any change management activity. For me, the goal of any change management activity is to help an individual through their own personal transition (also read through ADKAR). This is how we link the specific behavior change required by the project to ADKAR to the three ROI factors and ultimately to the value the project delivers.

One of the biggest requests about the ROI model is for examples. Do you have a project where you can describe speed of adoption, ultimate utilization and proficiency? What did they mean for the project and how did you measure them? This blog might be a good way to share your examples of the ROI model applied to a real-life project you are working on.

Enjoy! And share your thoughts and examples...

TimC